Persuasive Communication: Narrative, Evidence, and Impact

Online

Session Date

May 06, 2024 - May 20, 2024

Application Deadline

April 15, 2024

Program Fee

$4,800

Faculty Chair

Lauren Brodsky

Program Director

Daniel Abar

Request Brochure

Apply

Executive Certificate: This program is a core program in the Public Leadership concentration. This program can also be used as a third program for any concentration in the Executive Certificate series.

Program Overview

To make the changes you want to see in your life and in the world, you have to convince decision-makers to act on your ideas. The best way to do that is to identify those decision-makers, connect with them, and express your ideas clearly, concisely, and persuasively.

Persuasive Communication: Narrative, Evidence, and Impact, a three-week online program from Harvard Kennedy School Executive Education, shows you how. Through a dynamic forum that provides feedback as you practice and learn, you will build a critical set of skills in writing, speaking, and presenting.

In addition, Faculty Chair Lauren Brodsky will help you understand communications within the context of a broader policy landscape. What’s the most strategic way to approach a situation? How can communications play a role in achieving your goals? Join us to learn the answers to these and other key questions.

PROGRAM CURRICULUM

You will prepare for Persuasive Communication: Narrative, Evidence, and Impact with a one-hour onboarding session the week before the program starts. You will also have pre-session readings and videos to help you get the most from the program.

Total estimated time commitment is 12 hours per week for this three-week online program. It includes live faculty sessions each Monday, Wednesday, and Friday as well as group assignments.

LEARNING OBJECTIVES

In Persuasive Communication: Narrative, Evidence, and Impact, you will:

Participate in a knowledge-building and practice-oriented curriculum
Write, and receive feedback on, an opinion piece
Develop and deliver a group presentation
Learn to use evidence effectively
Improve data visualization skills
Learn how to craft robust arguments
Explore the current state of the media and its interplay with policymaking
Grow your professional network and career opportunities

Application Information

Recommended Applicants

Persuasive Communication: Narrative, Evidence, and Impact is designed for public- and private-sector officials in mid- to senior-level roles who are responsible for communications, public relations, human resources, and corporate social responsibility.

This program would be ideal for individuals including:

Senior leaders in the public sector
Elected or appointed public officials
Communications and public relations professionals
Policy and advocacy advisors
Nonprofit leaders
Foreign and U.S. diplomats
Military and defense professionals
Public health, education, and social service professionals
Union leaders
Leaders of social movements
Corporate leaders working with or for the public sector

Sample Schedule

This program is part of the Economic Development, Nonprofit Leadership, Public Leadership, and Public Policy Executive Certificate Series. View a sample program schedule. Note that module titles, speakers, and sequence may change.