In this Dean’s Discussion, faculty members Arthur Brooks, Erica Chenoweth, and Marshall Ganz share effective strategies that can turn social movements into lasting public change.
How narrative drives movements
Senior Lecturer Marshall Ganz, a veteran grassroots organizer, describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, citing recent examples on both sides of the aisle.
Questions of what I am called to do, what is my community called to do, and what we are called to do now, are at least as old as the three questions posed by the first century Jerusalem sage, Rabbi Hillel: